Anna JuuselaCEO and Founder, We Encourage
Anna is an entrepreneur with 10+ years of experience in the retail sector as a teacher and a consultant in the field of trends, profitability, and marketing. Her vision and determination to prevent violence and empower women led her to establish the startup We Encourage. An impact company utilising tech providing guidance and mental health support by developing AinoAid™ service, i.e., a knowledge bank and AI chatbot to provide information, support and guidance 24/7 for anyone affected by domestic violence. A fun fact: Anna learned how to snowboard at the age of 38, a true example of her resilience and determination.
Johanna RantanenCo-Founder, Managing Director, Dottir Attorneys
Johanna Rantanen is a Partner at and one of the founders of Dottir. Dottir is one of Finland's fastest-growing business law firms of the past decade, with deep expertise in the technology and growth company sector. With over a decade of experience, Johanna advises companies of all sizes on complex legal matters, from commercial contracts and transactions to intellectual property and regulatory compliance. Passionate about innovation and leadership, she is dedicated to shaping the future of legal services and fostering a culture of authenticity, courage, and solidarity.
Katja PresnalFounder, Crush Movement
Katja Presnal is a powerhouse in marketing, business strategy, and community building. As the founder of Crush Movement, she is on a mission to make Finland the first country in the world where the gender gap is closed and grow the national economy by empowering women leaders. As a serial entrepreneur and a marketing strategist Katja has built spaces where women thrive for over 15 years.
Katja has built online communities for global brands like Walmart and Lifetime TV as a pioneer in influencer marketing while living in the USA. She has led teams of hundreds, and won seven American Advertising Awards, working with startups and Fortune 100 companies.
Katja has been featured in The New York Times, Forbes, and The Washington Post, and has spoken on international stages. As the author of "Big Rich Money" and "Instagram as Your Guide to the World", she empowers people to turn their intentions into reality. Her online magazine Skimbaco Lifestyle has reached over two million readers.
Her dedication to empowering others has inspired women from all over the world to pursue their goals and create positive change. Katja is also a mother of three, each born in a different country, reflecting her globally connected life.
She invites you to join the Crush event on 14.5.2025 in Helsinki.
Rasheka ScottCEO & Lawyer at Scott & Co.
Rasheka is a trailblazing lawyer of Jamaican descent with over 16 years of experience guiding start ups and international luxury brands on all things IP, tech and privacy. She founded her boutique legal consulting firm Scott & Co. last year after serving as the Head of IP & Tech at Dottir Attorneys. She is a Board Member of UNICEF Finland and CRUSH Movement. Rasheka is a retired Brazilian show dancer and speaks 4 languages.
Valérie AsuntaCo-founder, Rebl Eats
After 12 years in Stockholm leading global product innovations and brand at Absolut Vodka, Valerie moved to Helsinki. She took this chance to quit her corporate job and pursue her passion for food & health.
Currently CEO/cofounder at Rebl Eats (www.rebleats.com), she is now driving the green transition of food, together with her 3 cofounders and team of Rebls. In 3.5 years, they have shaped this next generation food startup into a near-5M€ business, now expanding internationally. Fun fact: 2 years after moving to Finland, Valerie landed in a Finnish reality TV show.
Moderator / Joey BayerHead of International Community, Epicenter
Joey Bayer has been responsible for creating conversations that matter for more than 16 years.
From creating the space, to connecting key players, to driving and setting the agenda, Joey brings together individuals for moments that both transform and inspire.
Over the course of his career, Joey has hosted the world's most fascinating and influential people - from world leaders, like Bill Clinton, to iconic legends like Liza Minelli, to the CEOs of today's Fortune 500 companies.
Joey's intuitive ability to connect with others, his passion for people and dialogue, and ability to get directly to the heart of the discussion have earned him a reputation of trust and respect with leaders around the world, and made him a central figure in today's most important conversations.
